Picture your favorite restaurant...
You go to this special place every month or so because the wine is good, the wait staff is friendly, and you love the food. But think about it... How much of the food do you actually love?
It's been my experience that most folks have two or three favorite dishes. Every time they go to their favorite restaurant, they just rotate among those two or three meals. They don't experiment much with the rest of the menu. I know when I go down to a little Italian restaurant outside of our offices here at Stansberry Research, I rarely venture away from the chicken parmesan (and a side of broccoli with garlic).
Once folks have a routine and certain preferences, it's hard to stray from them. Even if someone told me the cappellini alla lula was twice as good as the chicken parm, I wouldn't immediately want to try it. I know what to expect when the waiter brings me the chicken parm. But the cappellini alla lula is unknown... I could love it or I could hate it. That uncertainty is enough to make most of us unwilling to break our routines.
Study after study proves that we are less likely to try new things.
One study looked at the travel behaviors of commuters on the London Underground. The London Underground, better known as "the Tube," is the oldest underground railway network and handles about 5 million passengers per day. On February 4, 2014, London Underground workers went on a two-day strike, which caused some Tube stations to close.
This forced certain commuters to experiment and find new routes to their work. After the two-day strike, all stations were open and back to normal.
Once all stations were operational again, most commuters went back to their old route. After all, old habits die hard. But some commuters decided to stick with the new route they discovered when the strike was occurring – about one in 20 commuters.
According to the study, the folks who stuck with the new route saved nearly seven minutes on their normally 32-minute average commute.
The study also found that if the strike had been longer, more folks would have likely found faster routes and shaved more time off their commutes. This just proves we are reluctant to try new things. It took a strike and the closure of many stations for passengers to find a faster route. They could have found that route long ago if they had simply experimented a bit...
But again, it's tough to break old habits.
Investing is no different. Investors are reluctant to try new things.
Many folks in the market are simply "buy and hold" investors. That works for the majority of us because it's simple. You find quality businesses that trade for reasonable prices and you hold because you know that over time those businesses will get even better. You'll grow your wealth gradually.
But if you just buy and hold stocks, you are closing yourself off from other money-making opportunities.
If you close yourself off to anything that is foreign or new, you're missing out. And in the investing world, that means you're missing out on potentially better money-making opportunities.
Next Wednesday, June 19, at 8 p.m. Eastern time, I'm hosting a free online training session where I am going to teach a group of Stansberry Research subscribers a new trading strategy.
Once I share the details of the strategy, I'm sure many folks will be reluctant. It's likely a strategy you're unfamiliar with. You might close your computer immediately and never think about this new strategy again.
But I urge you to at least give it a chance. I've taught countless investors this strategy and all who take the time to learn it are hooked. They view investing and trading completely different. So trust me... what I'm going to teach is a fantastic money-making opportunity.
So be sure to tune in next Wednesday to learn my newest and most explosive trading strategy. Click here to reserve your spot.
What We're Reading...
- Something different: China says it will respond if the U.S. escalates trade tensions.
Here's to our health, wealth, and a great retirement,
Dr. David Eifrig and the Health & Wealth Bulletin Research Team
June 12, 2019