How to Prevent a Bear Attack

“Don’t sell the bear’s skin before you’ve killed him.”

Sounds like practical advice… but that was exactly what the “bearskin jobbers” did.

Bearskin jobbers were the middlemen in the bearskin trade, back when selling animal skins was a way to put food on your table.

They had some shady practices. They would sell bearskins they had yet to receive. Basically, they would speculate on the future price of the skins, hoping the price would drop in the future. The difference between what they received and what they paid down the road would be their profit.

As you might guess, bearskin jobbers had an unpredictable income stream. Hence the phrase, “Don’t sell the bear’s skin before you’ve killed him.”

Fast forward a few centuries… Folks gambling in the stock market were doing the same thing as the bearskin jobbers. An investor would sell a stock he or she didn’t own and hope to buy it back for a cheaper price in the future. We know this as “short selling” today. At the time, it was known as “selling the bearskin.”

Bearskin jobber was shortened to just “bear,” which is where the phrase “bear market” originated.

Or at least that’s one popular theory.

There are more theories out there about how the bear and bull markets got their names, but it’s important to understand both if you want to be successful in the market.

By definition, a bear market is a 20% decline in securities prices. During a bear market, there’s widespread pessimism and fear. The last bear market was in 2007-2009 when the S&P 500 Index fell by a monstrous 57%.

And a bull market is a 20% increase in securities prices. There’s typically widespread optimism and strong investor confidence. Right now, we’re still in the longest bull market in history.

Let’s look at the characteristics of bear and bull markets. There have only been 20 bear markets and 23 bull markets since 1928.

The major difference is that bear markets tend to be much quicker than bull markets. The average bear market lasts about one year, while the average bull market lasts about three years.

That’s why bear markets sting so much. It’s a sharp price drop – with the average drawdown around 40% – in a short amount of time. Think back to 2008… bear markets cut deep.

There are typically a few phases to a bear market. The first is high stock prices and high confidence in the market. Some investors start to get out of the market and take profits off the table… Similar to what we’re seeing today.

Next, prices begin to fall rapidly. Maybe corporate profits drop, or an economic indicator turns red and investors panic. Everyone is in a mad rush to hit the “sell” button, which pushes prices lower and lower.

For example, you may want to sell your stock for $40 a share, but the stock is trading for $33 a share. You just want out, so you accept a lower price. The downward movement in stocks becomes self-sustaining.

Then speculators will typically step in, raising prices and trading volume. The market soon hits a bottom and then a bull market starts.

Stocks roar up as the economy recovers… And the cycle starts all over again.

Today, we’re at a crossroads. We’re in the late innings of the longest bull market ever. The economy is strong, and up to this point, stocks have been shrugging off market corrections. But investors always have this fear of when the bear will attack.

So, what do you do?

You need to hold some cash.

That doesn’t mean sell everything. But having some money in short-term cash and cash-like investments will save you a lot of heartache when the selling starts. Think money-market accounts, certificates of deposit, and Treasury bills.

Don’t worry about having too much cash in your portfolio. Cash can survive the bear market. Typically, we recommend that as you get closer to retirement, you should start moving some of your investments over to cash. You should start this phase five or 10 years before retirement. And you could gradually grow your cash allocation from, say, 5% to as high as 20%, depending on your goals. If you haven’t done this yet, now is a great time to move some money into cash.

But remember, the economy is thriving right now. And bear markets usually only happen when the economy turns. I don’t think the bear market is coming today… or even next week. There’s still money to be made in this bull market.

But it never hurts to be prepared.

What We’re Reading…

Here’s to our health, wealth, and a great retirement,

Dr. David Eifrig and the Health & Wealth Bulletin Research Team
November 28, 2018